THE SUSTAINABLE ENTERPRISE FIELDBOOK
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  CHAPTER 3 : SUSTAINABILITY ALIGNED STRATEGIES

Learning Guide for Chapter 3
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​ACTIVITIES​
  • Sustainability-aligned SWOT pp. 132-133
  • Sustainability-aligned strategy stages and steps p 134
  • Learning maps and systemic bridge story development pp 146-147
  • AIM2 Flourish: Doing well and good deeds pp. 155-156
  • ​​The Global Opportunity Explorer for SDG innovations pp. 170-171

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 CASE  EXAMPLES​
  • ​Sustainable Jersey Heroes p 142
  • ​Timberland and small farmers in Haiti  p.155
                 - Smallholder Farmers Alliance
                 - Trees are financing a farming revolution in Haiti 
  • AIM2 Flourish: Doing well and good deeds pp. 155-156
  • GE: Complex Enterprise missed knowable strategic goals pp.159-161
  • Blackstone: Complex signals pragmatically focused for Doing Well p.161
  • Unilever: Visionary leadership and Doing Well and Doing Good deeds pp.168-169
  • Samsung: STEAM Challenge Doing Good Through the SDGs pp.169-170
              - Samsung Challenges Students Around the World to Tackle  
                 Sustainable Development Issues Through STEAM Skills

               - Articles and Videos of the STEAM Challenge
  • BASF: Creating chemistry for a sustainable future p.170
  • The Global Opportunity Explorer for SDG innovations pp. 170-171
  • Science-based Targets initiative p 172
  • Future-Fit Business Benchmark
  • Interface Carpet: Mission Zero to Thriving
  • Tesla: A thriving vision disrupting the status quo, but chasm warning signs loom

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TOOLS
  • Sustainability-aligned SWOT pp. 132-133
  • Sustainable Jersey Heroes p 142​
  • Learning maps and systemic bridge story development pp 146-147
  • ​Crossing the Chasm pp. 153-154
  • Lean Business Model Canvas p. 154
  • AIM2 Flourish: Doing well and good deeds pp. 155-156
  • Doing Well Green to Gold p.158
  • Sustainability ROI Workbook p.158
  • Sustainability Development Goals pp.166-167 
  • The Big Pivot: a strategic tool for resilient enterprises pp. 167-168
  • The Global Opportunity Explorer for SDG innovations pp. 170-171
  • Science-based Targets initiative p 172
  • Future-Fit Business Benchmark​

Supplemental Resources

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​​Recommended Articles​
  • Executive Surveys 2010-2017 p.128
  • Limits to Growth pp. 129-130
  • SDGs as Driver For Future Business Strategy, Insights from Lise Kingo, CEO of the UN Global Compact:  "There  is  no  Plan  B" Lise  Kingo urges  greater  action  on  SDGs.....Ethical  Corporation's  recent  Responsible  Business  Trends  report  2018  highlighted  that  the  17  SDGs,  agreed  upon  by  UN-member  states  in  2015,  are  increasingly  serving  as  a  strategic  signpost  for  businesses,  with  some  69%  of  corpo-rate  brands  saying  they  are  integrating  them  into  business  strategy.  But  it  also  highlighted  the  potential  for  “SDG-wash”,  with  56%  of  respondents  saying  that  their  company  isn’t  actually  measuring  its  contribution  to  the  SDGs.
  • The Tragedy of the Commons: How Elinor Ostrom Solved One of Life’s Greatest Dilemmas: ..... Garrett Hardin’s essay “The Tragedy of the Commons,” published in Science magazine in 1968. His parable of villagers adding too many cows to their common pasture captured the essence of the problem that my thesis research was designed to solve. The farmer who added an extra cow gained an advantage over other farmers in his village but it also led to an overgrazed pasture. The biological world is full of similar examples in which individuals who behave for the good of their groups lose out in the struggle for existence with more self-serving individuals, resulting in overexploited resources and other tragedies of non-cooperation. Is the so-called tragedy of the commons ever averted in the biological world and might this possibility provide solutions for our own species? One plausible scenario is natural selection at the level of groups. A selfish farmer might have an advantage over other farmers in his village, but a village that somehow solved the tragedy of the commons would have a decisive advantage over other villages. Most species are subdivided into local populations at various scales, just as humans are subdivided into villages, cities and nations. If natural selection between groups (favoring cooperation) can successfully oppose natural selection within groups (favoring non-cooperation), then the tragedy of the commons can be averted for humans and non-human species alike.

Chapter 2
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​Contact Information

Name:  Jeana Wirtenberg
Email:  [email protected]
Phone:  (973) 335-6299
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  • About the Book
    • Meet Our Team
    • Testimonials
    • Chapter Abstracts
    • Webinars
  • Living Fieldbook
    • Chapter Supplements >
      • Introduction
      • Chapter 1
      • Chapter 2
      • Chapter 3
      • Chapter 4
      • Chapter 5
      • Chapter 6
      • Chapter 7
      • Chapter 8
      • Chapter 9
    • Learning Guide >
      • Learning Guide Chapter 1
      • Learning Guide Chapter 2
      • Learning Guide Chapter 3
      • Learning Guide Chapter 4
      • Learning Guide Chapter 5
      • Learning Guide Chapter 6
      • Learning Guide - Chapter 7
  • Building New bridges to the Future
    • Personal Level
    • Local Level
    • Global Level
    • Blog
    • Events
    • Media Mentions
  • Personal Sustainability Guide